Tell us a little bit about yourself:
I graduated from Fordham University with a major in Communications & Media Studies and a minor in Marketing. I work full-time at Guy Carpenter as an Assistant Vice President of Marketing and have been there for the last 3 years. At Guy Carpenter, I work to elevate the company’s social media presence, plan and execute multi-channel campaigns and help to drive the content strategy. In my spare time, I love to read, spend time with friends (when we are not quarantined!) and try different New York City restaurants.
Why were you interested in the position?
This opportunity was presented to me at a time when I was ready to take on a new challenge in my career. After reading the job description and taking a deeper look at ARIA’s website, social media presence and other assets, I immediately was flooded with ideas on how to elevate the current experience. I felt that there were many changes we could implement, specifically to our social media channels and the website, that would make an immediate difference in the experience of ARIA members. After that, I felt this was a position I had to take on.
What is your vision for the year?
When thinking of my communications vision for the year, I have four key goals to elevate ARIA’s presence in the field:
- Grow our social media presence. Social media is often a tool that is overlooked as having no real value, but it has the ability to connect and expose so many people to your content that might have never seen it before. A simple hashtag or a @mention in a post can make all the difference in your target audience engaging with a featured paper or journal article. The goal is to grow our followers on both Twitter and LinkedIn, which is where most of our target audience lies. However, we need your help to do that! Please follow both of our handles (Twitter: @AriaRisk and LinkedIn:@American Risk and Insurance Association) and repost our content when you can, it makes all the difference.
- Elevate our website content. ARIA is filled with talented academics and members who are producing important papers and journal articles. Our goal is to update the website on a monthly basis to promote new bodies of work and to recycle older content pieces that are relevant now. This will ensure we have a constant flow of new content and grow our site traffic.
- Have more touchpoints with our members: I would like to elevate the way we communicate with our members in terms of frequency and in our content. Rather than having members have to go to our website to see the latest, we are bringing back the newsletter (here is the first one!) which will allow members to stay up to date on the latest ARIA news and also learn a little bit more about our members. In addition, we would like to interact with our members a bit more and get their input and feedback on certain topics to tailor our communications strategy to that feedback.
- Grow the impact factor of JRI and increase awareness of RMIR: A key goal I have is to grow the impact factor of JRI and increase awareness and citations of RMIR. Through social promotion of featured journal articles both on social media and on the website, this will ensure JRI and RMIR content will continuously be promoted and hopefully read by academics who will cite the work in their own papers.
While I have only been a member of the ARIA team for a few weeks now, the people I have had the pleasure of working with have already made it such a welcoming environment and have made me feel right at home. I am excited about all we will accomplish together.